PetGroomBossPro Blog — Online Booking & Quotes

How the Instant Price Works on a Grooming Booking Page: Service Base, Size Add-On and Minimum

The price a customer sees on your booking page is not a guess and it is not an average. It is your own price list, applied to the pets they told you about. Once you understand the pieces, you can set them so the number on the screen is the number you would have quoted yourself.

Getting the Customer to the Page

Before anyone sees a price, they have to find the link. That is covered in Where to Put Your Book Now Link: Website, Google Business Profile and Social Bios. Once they are on the page, the price is built from five settings you control.

The Five Pieces of the Price

• Service base price. What the service costs for one pet before size. A full groom might start at $85, a bath & brush lower, a cat groom at $95.
• Size add-on. An amount added for each size: Toy, Small, Medium, Large and Giant. Small might add nothing; Large might add $30.
• Add-on prices. Extras the customer ticks, like teeth brushing at $15 or nail grinding.
• Frequency discount. An optional discount when the customer picks a repeat schedule instead of a one-time visit.
• Minimum. The lowest total you will accept for a booking.

Every one of these comes from your settings. Change a number and the booking page shows the new price from then on.

Per Pet, Then Add-Ons

The key thing to understand is that pricing happens per pet. When a customer adds two dogs, each dog gets the service base plus its own size add-on. A small dog and a large dog on the same full groom are priced differently, because they are different amounts of work.

Here is a simple example using made-up numbers for a groomer's own services:

• Full groom base: $85
• Small: +$0. Large: +$30
• Teeth brushing: $15

A customer books a full groom for one Shih Tzu (Small) and one Goldendoodle (Large), and ticks teeth brushing. The Shih Tzu is $85. The Goldendoodle is $85 plus $30, so $115. Teeth brushing adds $15. The total before any discount is $215.

How add-ons apply when there are several pets is something to check against your own pricing as you set things up; the page shows the total as the customer goes, so you can test it yourself with a pretend booking.

Where the Frequency Discount Fits

If the customer chooses a repeat schedule, such as every 6 weeks, and you have set a discount for that frequency, the discount comes off the price they see. A one-time visit shows the full price. This gives customers a visible reason to choose a schedule, which is what most mobile groomers want: a steady route of repeat clients rather than a string of one-offs.

Frequency discounts are optional. If you would rather keep one price for everyone, leave them off. More on choosing them is in Frequency Discounts on the Grooming Booking Page: Rewarding Clients on a Repeat Schedule.

What the Minimum Does

The minimum is a floor. If the total for a booking comes out below it, the price shown is the minimum instead.

For a mobile groomer, this matters. Every stop costs you drive time, setup in the van and cleanup afterward, whether the job is a full groom on a doodle or a nail trim on a chihuahua. If your nail trim is $20 and your minimum is higher, the customer booking only a nail trim sees the minimum. That keeps a single small job across town from costing you money.

You set the minimum to whatever makes a stop worth it for your business. Some groomers set it close to their smallest full service; others set it lower and rely on the fact that most bookings include more than a nail trim.

The Price Is a Quote, Not a Promise About Every Coat

The booking page knows the service, the size and the add-ons. It does not see the dog. A Medium dog with a clean, brushed coat and a Medium dog that has not been brushed since spring take very different amounts of time.

That is why the booking page lets you show a note under the price. A line like “Heavy matting, severe shedding or difficult behavior may cost extra. Final price confirmed at the appointment” sets the expectation without making the page feel complicated. That note is covered in The Note Under the Price: Telling Customers Heavy Matting May Cost Extra.

And because every booking is a request that you confirm, you have a natural moment to ask a question if something looks off, like a Large doodle on a bath & brush.

The Quoted Price Comes With the Request

When the customer sends the request, the price they saw comes with it into Leads, along with every pet, the service, the add-ons, the frequency and the preferred day. You do not have to work out what they were shown. If a customer later says “the website said $215,” you can see exactly what they picked and why it came to that.

The next piece to set up is the size pricing itself. For the full picture of booking and quoting tools, visit the pet grooming booking software page.